Heather's attitude towards sustainability is to make environmentally conscious decisions at all levels of functioning. She chooses recycled and organic fabrics and trims whenever possible, producing 90% of her product in the USA, mostly in NYC. She only produce what she can sell, and not too much in excess, so there is little waste of resources. She also takes count of the little things, such as recycling ink cartridges, re-using boxes and shipping in recyclable bags. Lastly, she aims to design timeless, well-crafted wardrobe staples that allow you to buy less by buying better.