Craftsmanship lies at the heart of 11.11 / eleven eleven. Renowned for its use of indigenous cotton and 100% natural dyes, the label uses heritage techniques such as hand spinning, hand loom weaving, hand painting, miniature tie-dyeing, and quilting. Producing small batch slow-made clothing in collaboration with groups of artisans located all across India, the brand disavows traditional manufacturing processes, instead opting to partner with families and makers who often work from home.